International link building
If you want to go international with your business, having a strong online presence is crucial. Your website must not only be technically solid but also rich in valuable content. Aiming for authority and high rankings offers you numerous benefits. Improved visibility attracts more potential customers, which leads to a larger market for your products or services.
Achieving top positions in the search results of the target country is essential, and that’s where international link building comes into play. By strategically investing in link building, you can propel your business to the top of search engine result pages, thereby building brand awareness, increasing credibility, and ultimately stimulating international growth.
Link building landscape varies by country
The link building landscape differs significantly from country to country, making it crucial to consider differences in culture, language, and, of course, online habits. Each country has its approach and strategies you should follow to build a backlink profile with authoritative domains.
International link building requires a customized approach for each country and industry. Each country has its preferred language or languages, which influences user search behavior and affects how websites are optimized for search engines. It’s not only important for the website itself to be relevant but also for the content to be written in the correct language. Additionally, (online) culture plays a significant role, so it’s very important to understand which domains are seen as authoritative sources.
Link building landscape in Belgium
When it comes to the link building landscape in Belgium, you should know that there are three official languages: Dutch (Flemish), French, and German. It’s essential to adapt your link building strategy to accommodate each of these languages to achieve your desired results. A combination of link building activities in these different languages will be needed to reach a broad, diverse audience within Belgium. You should also know French-speaking domains generate more traffic from Belgium compared to, for example, Flemish domains. The strategy, therefore, involves looking at domains in the Belgian, Dutch, and French markets to ensure a comprehensive and effective approach to link building in Belgium.
Link building with our Eastern neighbors
In Germany, link building is all about quality and relevance. German websites place great value on meaningful, high-quality content, where relevance is essential. As a result, effective link building strategies focus on generating backlinks from authoritative German domains. Over 70% of the domains in Germany are .de domains, which also receive the most traffic compared to Swiss and Austrian domains. The average traffic for a German-speaking domain is a whopping 34,109 visitors. These high-traffic sites include authoritative industry-related blogs, reliable news sites and business directories.
Link building in France
The link building landscape in France is characterized by history and culture. At LEQUAL, we focus on building backlinks from authoritative domains to engage the French audience. These platforms include art and culture platforms, French blogs and lifestyle websites. We do all of this with an eye for relevance, which requires the right approach. In France, a notable 38% of domains are .com domains, so it is important to capitalize on this. Additionally, .com domains are also very interesting for French domains, due to their international nature and relatively high traffic. Therefore, in a link building strategy for France, we always secure placements on both .fr and .com domains to achieve top positions.