International linkbuilding
When your business goes international, a strong online presence is crucial. Your website must not only be technically solid but also rich in valuable content. Aiming for authority and high search rankings offers numerous benefits. Improved visibility attracts more potential customers, leading to a larger market for your products or services.
Achieving top positions in the search results of the target country is essential, and that’s where international linkbuilding comes into play. By strategically investing in linkbuilding, you can propel your business to the top of the search results, thereby building brand awareness and credibility, and ultimately stimulating your global growth.
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Linkbuilding landscape varies by country
The linkbuilding landscape differs significantly from country to country, with it being crucial to consider differences in culture, language, and, of course, online habits. Each country has its own approach and strategies when it comes to building a backlink profile with authoritative domains.
This requires a customized approach for each country and industry. Each country has its preferred language or languages, which influences user search behavior and how websites are optimized for search engines. It’s not only important for the websites to be relevant, but also for the content to be written in the correct language. Additionally, (online) culture plays a significant role. It’s therefore important to understand which domains are seen as an authoritative source.
Linkbuilding landscape in Belgium
When it comes to the linkbuilding landscape in Belgium, it’s notable that there are three official languages: Dutch (Flemish), French, and German. It’s essential to adapt the linkbuilding strategy to accommodate these languages to achieve the desired results. A combination of linkbuilding activities in these different languages is employed to reach a broader and more diverse audience within Belgium. It’s observed that there are more French-speaking domains with traffic from Belgium compared to, for example, Flemish domains. The strategy, therefore, involves looking at domains in the Belgian, Dutch, and French markets to ensure a comprehensive and effective approach to link building in Belgium.
Linkbuilding with our Eastern neighbors
In Germany, linkbuilding is all about quality and relevance. German websites thus place great value on good substantive content, where relevance is essential. As a result, effective linkbuilding strategies focus on backlinks from authoritative German domains. Over 70% of the domains in Germany are .de domains, which also receive the most traffic compared to Swiss and Austrian domains. The average traffic for a German-speaking domain is a whopping 34,109. This includes authoritative industry-related blogs, news sites, and reliable directories.
Linkbuilding in France
The link building landscape in France is characterized by history and culture. At LEQUAL, we therefore focus on building backlinks from authoritative domains such as French blogs, art and culture platforms, and lifestyle websites to engage the French audience. We do all of this with an eye for relevance, where the right approach is essential. Notably, 38% of domains in France are .com domains. It is important to capitalize on this, as .com domains, due to their international nature and relatively high traffic, are also interesting for French domains. Therefore, in a link building strategy for France, we always secure placements on both .fr and .com domains to achieve top positions.